€0
attributable across 2016–2026
Less to‑do's More ta‑da's Since 2014.
01 / Worked For
A decade of
A decade of
building with good people.
From Rabobank and 2Contact to Basetao in Guangzhou, then SportCity, Online Succes, YPA, Companda, Hellodialog, Endeavour — and today Zoku, WhalesurfVPN, Friends With Benefits, and Shikō.
IndustriesWeb3 · SaaS · Agency · E‑commerce · Retail · Finance
EngagementsCOO · Founder · Board · Interim PM · Customer & Partner
BasedAmsterdam · Haarlem · ex-Guangzhou
02 / Results in numbers
Proof over
Proof over
promises.
The work is measurable. Here's what moved.
0
operators · founders · leads
0
Zoku · FWB · WhalesurfVPN · Shikō
0
since 2014 · NL · CN · DE
03 / Selected case studies
Three chapters,
Three chapters,
same pattern.
Clarity, cadence, execution. The companies are different. The approach isn't.
Scaling the biggest names in crypto.
Zoku is a crypto influencer and affiliate marketing studio built for the names that actually move markets. We work with top-tier exchanges, brokers, and protocols to grow their user base through performance-driven affiliate marketing, creator partnerships, and community distribution. Our network spans thousands of traders and influencers across Telegram, X, and beyond. Clients include Phemex, KAST, and leading market makers in the space.
COORole
1y 8moTenure & counting
On-siteFormat
An agency built around doing, not presenting.
Co-founded Friends With Benefits in Amsterdam as a hybrid agency for founders who want a partner in the work, not just the room. We operate at the intersection of strategy, new business, and execution. No decks that gather dust. Just clear thinking shipped weekly, alongside the people building something worth building.
FounderRole
AMSBase
HybridModel
Making businesses efficient since 2016.
From customer success at YPA to partner roles at Endeavour and Hellodialog, to managing 47k+ clients as Partner Manager NL for Basetao in Guangzhou. Eight years, three continents, one consistent focus: remove the friction between the person and the outcome. That's what I build around, regardless of the industry or stage.
8+yOperating
NL·CN·EUAcross
47kBasetao clients
04 / Expertise
Five places
Five places
I earn my keep.
The through-line: less friction between ambition and execution.
05 / Testimonials
What people
What people
say.
"He's always thinking a few steps ahead, super supportive, and knows how to keep things moving when things get complicated. It never felt like just work with him — it felt like being part of a team where people actually look out for each other."
Michał SzajnaMarketing & Community · Web3, Gaming (formerly Zoku/SuperPotion)
"When you first work with Wessel you think: can someone really be this consistently positive every single day? Yes. He can. And the best part is, it's completely unforced — it comes straight from who he is."
Charlotte KrijgerCo-founder & COO · YAYA Kombucha / Hi-Five Wellness Drinks
"He says things like 'I don't pitch until I feel the click.' That's Wessel. Switches between sales lead, support boss, and strategic thinker without missing a beat — and without making a mess of it."
Michiel PostmaMarketing Lead B2B/SaaS
"A genuinely pleasant surprise. His energy is contagious and he brought real renewal to how we worked — clearer processes, simpler communication, and an actual ear for what clients needed."
Marc MetekohyHead of E-commerce · Endeavour / Shopify Plus Agency
"Enthusiastic, honest, always good for a well-timed joke — and someone who genuinely cares about the people he works with. Working with Wessel for five years never felt like just work."
Alex VermeuleSenior Product Manager · Company.info / co-founder Online Succes
[ PORTRAIT ]
06 / About
Ten years of
Ten years of
making things
quietly work.
I'm Wessel — an operator who's spent a decade inside and beside founder-led companies, most of them growing faster than their structure could carry. I build the operating layer: the cadence, the clarity, and the decision systems that turn a chaotic week into a productive one, without losing the edge that made the company interesting in the first place.
My work is practical, opinionated, and measured. I show up, remove a bottleneck, install a rhythm, and — ideally — become unnecessary.
- Home base
- Haarlem, NL
- Operating since
- 2014
- Languages
- EN · NL
- Stack
- Notion · n8n · TickTick · Make.com
- Into
- AI-assisted workflows · productivity systems
- Off-hours
- Functional training · crypto markets
07 / Ways to work together
Four engagement
Four engagement
shapes.
Clarity sprint
A single working day. Leave with a one-page operating model and the three decisions you've been avoiding.
- Diagnostic interview
- Operating model v1
- 30-day focus plan
Fractional COO
I embed part-time as your operator. Install cadence, hire deliberately, and hand it back better than I found it.
- Weekly operating rhythm
- Org & hiring plan
- KPI & reporting stack
- Founder coaching 1:1
Advisory
Two calls a month, async between. For founders who want a second brain without a second chair.
- 2× 60-min calls / month
- Async Telegram access
- Quarterly review
Team coaching
Small-group coaching for founders, ops leads, or GMs. Cohorts of 4–6, built around a real operating problem you bring in.
- 6 weekly sessions
- 1:1 interleaved
- Playbook at week 6
08 / Contact
If the next
If the next
move is obvious,
make it.
Ready to bring clarity and momentum to your organization? Pick a channel and we'll set up a short call. No deck required.
Currently unavailable — open to a chat for later in the year