€12.5M+
Revenue generated for clients
Less to‑do's More ta‑da's Since 2014.
01 / Worked For
A decade of
A decade of
building with good people.
From Rabobank and 2Contact to Basetao in Guangzhou, then SportCity, Online Succes, YPA, Companda, Hellodialog, Endeavour — and today Zoku, WhalesurfVPN, Friends With Benefits, and Shikō.
Now → 2012 · 16 companies · hover to explore
IndustriesWeb3 · SaaS · Agency · E‑commerce · Retail · Finance
EngagementsCOO · Founder · Board · Interim PM · Customer & Partner
BasedAmsterdam · Haarlem · ex-Guangzhou
02 / Results in numbers
Proof over
Proof over
promises.
The work is measurable. Here's what moved.
0
Revenue generated
0
Unique clients
0
Automation flows built
0
Hours saved
0
People coached 1:1
0
Years operating
03 / Selected case studies
Three chapters,
Three chapters,
same pattern.
Clarity, cadence, execution. The companies are different. The approach isn't.
The chapter I'm in nowScaling the biggest names in crypto.
Zoku is a crypto influencer and affiliate marketing studio built for the names that actually move markets — top-tier exchanges, brokers, and protocols, grown through performance-driven affiliate marketing, creator partnerships, and community distribution. Clients include Phemex, KAST, and leading market makers.
COORole
1y 8moTenure & counting
On-siteFormat
The bet on my own nameAn agency built around doing, not presenting.
Co-founded Friends With Benefits in Amsterdam — a hybrid agency for founders who want a partner in the work, not just the room. Strategy, new business, and execution. No decks that gather dust, just clear thinking shipped weekly.
FounderRole
AMSBase
HybridModel
The decade that trained the instinctsMaking businesses efficient since 2016.
From customer success at YPA to partner roles at Endeavour and Hellodialog, to managing 47k+ clients for Basetao in Guangzhou. Eight years, three continents, one focus: remove the friction between the person and the outcome.
8+yOperating
NL·CN·EUAcross
47kBasetao clients
04 / Expertise
Five places
Five places
I earn my keep.
The through-line: less friction between ambition and execution.
05 / Testimonials
What people
What people
say.
The person behind the workTen years of making things quietly work.
I'm Wessel — an operator who's spent a decade inside and beside founder-led companies, most of them growing faster than their structure could carry. I build the operating layer: the cadence, the clarity, and the decision systems that turn a chaotic week into a productive one. Practical, opinionated, measured — I show up, remove a bottleneck, install a rhythm, and ideally become unnecessary.
Tool stack
Notionn8nMake.comTickTickClaudeChatGPTZapierAirtableTelegram
Clarity sprint
For founders who need direction, fast — two weeks
€3,500per two weeks
- Diagnostic interview
- Operating model v1
- 30-day focus plan
- The three decisions you've been avoiding
Pricing.
You only pay for what you need —
after we show you the plan.
Fractional COO Most chosen
For companies that need an operator embedded part-time
€12,000/month
- Weekly operating rhythm
- Org & hiring plan
- KPI & reporting stack
- Founder coaching 1:1
- 3-month engagement
- Handover that sticks
Advisory
For founders who want a second brain, not a second chair
€8,500/month
- 2× 60-min calls / month
- Async Telegram access
- Quarterly review
P.04Team coachingCohorts of 4–6 · 6 weekly sessions · playbook at week 6
from €7,500Pick this
08 / Life OS · Second brain
Your whole life,
Your whole life,
one operating system.
The system I run my own companies, health, and thinking on — built for you, integrated with your tools, live in weeks.
lifeos / wessel
Your day decided before 9:00 — top 3, meetings, focus space, and everything sliding away.
Not another app — your app. Tasks, agenda, routines, notes, and a second brain that links everything you think — built around how you already work, live in four weeks.
Life OS build P.05 · 4 weeks
A custom trajectory: intake, build, integration with your tools, and a handover that makes sure the system runs itself
€850from
- Your custom-built Life OS
- Second brain + knowledge graph
- Voice & chat capture automations
- Weekly review cadence
- Insights dashboards
Reserve your build No payment now — reserving opens the conversation.
Agent OS build P.06 · 6 weeks
Your company run by an agent team: departments, roles, routines and a shared company brain — handed over live
€5.000from
- Custom agent org — departments & roles
- Company brain + shared memory
- Task board, agenda & review flows
- Routines that run without you
- Handover + 30 days of tuning
Reserve your build No payment now — reserving opens the conversation.
09 / Contact
If the next
If the next
move is obvious,
make it.
Ready to bring clarity and momentum to your organization? Pick a channel and we'll set up a short call. No deck required.
Currently unavailable — open to a chat for later in the year